The ghost in the GPS coordinatesBusinesses hiding their physical address must establish algorithmic trust by utilizing highly consistent non-physical location signals, localized website schemas, and bulletproof service area configurations to…
My boots smell like wet concrete and the sharp tang of cheap detergent from the laundromat next door to my office. Over twenty years of watching businesses live and die…
How to Gain Visibility When You Don't Have a Physical StorefrontThe smell of peppermint tea and yellowing paper ledgers always reminds me of the true cost of a local reputation.…
The sidewalk outside the office smells like wet concrete and the exhaust of a city moving too fast. I see the glitches in the storefront data before I even open…
I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google did…
Recovering Map Impressions After a Drastic Service Area ChangeThe map pack is a logistics machine that operates on the physics of proximity and the hard data of utility bills. I…
The ghost in the GPS coordinatesI see the world through a 35mm lens. I see the cracks in the sidewalk and the mismatched signage that Google computer vision identifies before…
I am standing on a rain-slicked sidewalk in downtown Chicago. It smells like wet concrete and ozone. My camera lens is focused on a storefront where the gold lettering on…
I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn't…
I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google did…