Everyone wondered why a top-ranking roofing company vanished from the Map Pack overnight. I found the problem in their Local Services Ads; a single mismatched phone number in the secondary…
The spatial database that powers Google Maps does not think in names; it thinks in coordinates and unique identifiers. When a merger goes wrong, the digital ghost of a previous…
The invisible collision of data when brand identities mergeI spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite…
The ghost in the GPS coordinatesEveryone wondered why a top-ranking roofing company vanished from the Map Pack overnight. I found the problem in their Local Services Ads; a single mismatched…
Everyone wondered why a top-ranking roofing company vanished from the Map Pack overnight. I found the problem in their Local Services Ads; a single mismatched phone number in the secondary…
The smell of wet concrete always reminds me of the day the maps went dark for my best client. I have spent twenty years as a map-spam investigator, watching the…
I stand on the corner of 5th and Main. The air smells like wet concrete and the exhaust from a passing bus. My camera is ready. I am looking for…
Why Your Coworking Space Address Is a Suspension MagnetI spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite…
I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn't…
The hidden mathematical weight of your business categoriesI stand on the sidewalk after a rainstorm, smelling the wet concrete and watching the neon reflection of a shuttered storefront ripple in…